In today’s era of integration and development with the global economy, MICE (Meetings, Incentives, Conferences, and Exhibitions) has experienced significant growth due to the attention and selection of international partners. Vietnam has emerged as a peaceful, safe, and friendly destination, with a highly attractive investment environment. Additionally, Vietnam has implemented policies prioritizing support and hospitality […]

The Wow effect in corporate events   Generating the WOW! Factor in corporate events is quintessential to your client’s satisfaction. Whatever added value you can bring to the table makes your event stand out from the crowd and brings high satisfaction to your clients. Put aside the famous four P’s (Product, Price, Place, Promotion) and […]

With many new and constantly changing travel restrictions and quarantine measures implemented by countries in post-COVID time, having a professional travel consultant is important. These measures can make it difficult for companies to plan and organize business travel, and can also increase the risk of infection for employees. A travel consultant can help to navigate […]

“I believe the true power of these technologies and tools are not to replace creatives, but rather make us more efficient,” said Ben Williams, TBWA Worldwide global chief creative experience officer. “There will always be a need for and value in creative direction, human curation, human refinement of an idea and decision making in terms […]

Every event planner understands that creativity and innovation are key to their success. As event professionals, you recognize that putting on events with outdated themes, designs, menus, and aesthetics is an absolute no-no. You do your best to always pitch the latest event elements to impress your clients and wow your event guests. But how […]