MICE KEY TRENDS IN 2023 YOU NEED TO KNOW
In today’s era of integration and development with the global economy, MICE (Meetings, Incentives, Conferences, and Exhibitions) has experienced significant growth due to the attention and selection of international partners. Vietnam has emerged as a peaceful, safe, and friendly destination, with a highly attractive investment environment. Additionally, Vietnam has implemented policies prioritizing support and hospitality for MICE tourist groups since the beginning of 2023, resulting in an influx of international delegations from countries such as India, Indonesia, Malaysia, and Korea.
PTG has summarized 05 key trends that are shaping the future of MICE. It will offer insights on how businesses can adapt and grow to meet new needs in this industry. Join us on this exploration!
HYBRID EVENTS:
The pandemic has accelerated the trend towards virtual events. Even though virtual events have their benefits, such as lower costs and greater reach, people still prefer in-person events for networking and engagement.
Therefore, hybrid events that combine the best of both worlds are becoming increasingly popular. In the future, MICE companies will need to develop expertise in creating engaging and interactive hybrid events that offer a seamless experience for attendees, whether they are participating in person or virtually.
SUSTAINABILITY:
Sustainability has been a growing concern for years, and it is becoming even more important in the wake of the pandemic. MICE companies will need to embrace sustainable practices, such as reducing waste, using eco-friendly materials, and partnering with suppliers that have a strong sustainability record. Event attendees are becoming increasingly environmentally conscious, and they expect MICE companies to prioritize sustainability in their events.
PERSONALIZATION:
Sustainability has been a growing concern for years, and it is becoming even more important in the wake of the pandemic. MICE companies will need to embrace sustainable practices, such as reducing waste, using eco-friendly materials, and partnering with suppliers that have a strong sustainability record. Event attendees are becoming increasingly environmentally conscious, and they expect MICE companies to prioritize sustainability in their events.
TECHNOLOGY:
Technology has always been a key factor in the success of MICE events, and it will continue to be so in the future. However, the type of technology used is evolving. In the future, MICE companies will need to adopt more advanced technologies, such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), to create immersive and engaging experiences for attendees.
HEALTH AND SAFETY:
Finally, health and safety will continue to be a top priority for MICE companies in the future. The COVID-19 pandemic has highlighted the importance of having strong health and safety protocols in place. MICE companies will need to continue to implement measures such as enhanced cleaning and sanitization, social distancing, and contactless check-in to ensure the safety of attendees.
