Latest News & Updates
Corporate Events as Thought Leadership Platforms
Business events present a prime opportunity for companies to showcase thought leadership and position executives as industry experts. Here are effective strategies to leverage events for thought leadership: Feature Keynote Speeches Prominent speaking slots allow senior leaders to share innovative ideas, research insights and future visions. Keynotes demonstrate knowledge authority and represent […]
27,December 2023
Designing Events Aligned with Company Values and Culture
When hosting corporate events, it’s important that the program aligns with the company’s core values and organizational culture. This helps reinforce their brand and engage employees. Here are tips for cultural alignment: Reflect Values in Themes Incorporate motivated values like innovation, teamwork, integrity, or community into event names, décor elements, and branding. […]
14,December 2023
Getting Buy-In: Strategies to Sell Events to Key Stakeholders
Gaining internal buy-in for events can be challenging with multiple decision makers involved. Here are effective strategies to get key stakeholders on board: Identify the Real Decision Makers Map out the actual people who hold budget authority and influence. Meet with them directly instead of going through gatekeepers. Understanding priorities and pain […]
4,December 2023
The Power of Face-to-Face Interaction – Why In-Person Events Still Matter
In an increasingly digital world, the power of bringing people together for live in-person events remains unmatched. Despite advances in virtual communication, face-to-face human connections create impactful experiences that drive business success. Building Stronger Relationships In-person events allow for more authentic relationship building through body language, eye contact, handshakes, and casual interactions. […]
25,November 2023
Risk Management Strategies for Events and Travel Programs
When managing events and business travel, it’s crucial to implement risk management protocols to protect the company from potential liabilities. Here are some effective strategies for mitigating key risks: Vendor Contracts Include liability and cancellation clauses in vendor and venue contracts to account for unforeseen events. Require certificates of insurance and indemnity […]
13,November 2023